Simon is a custom lettering artist whose work is rooted in a lifelong fascination with letterforms, first sparked by 1980s hip-hop culture and graffiti in his hometown of Bournemouth, England. He later moved to the U.S., where a drawing professor encouraged him to pursue graphic design, setting him on a creative path.
After earning a degree in communication arts from the University of North Texas, Simon began his career as a graphic designer before transitioning into custom lettering and brand identity. His work blends expressive, handcrafted typography with a deep understanding of form, history, and visual storytelling.
Today, Simon creates distinctive lettering for brands, drawing on decades of experimentation, cultural influence, and a passion for turning words into visual form.