Half Day at the Lake

Iowa State University
2026

Hdatl25 poster photo3 STA
Hdatl25 poster gif STA
Details
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Detail + Context
Hdatl25 poster photo STA
Design + Context

Half Day at the Lake is an ultramarathon run along the shores of Lake Michigan in Evanston, Illinois. The identity for the race was inspired by flags waved by cheering supporters and flags and kites at the beaches in Evanston. The lettering was designed to evoke the motion and energy of a running event like this.

Designer
Brandon Olsen
Project link