The identity for Marble Wit, a creative research practice, visualizes the intersection of scientific rigor and artistic intuition. It represents the founders’ unique ethos of Science with Heart. The wordmark, set in Forevs, utilizes classical proportions with expressive, high-tension curves to establish an elevated editorial presence. This is balanced by a custom, gestural "MW" logomark and a secondary typographic system pairing the humanist warmth of Pangaia with the technical precision of Pitch Sans, reflecting the brand’s ethos of Science with Heart.
- Strategy
- Kristin Lueke
- Design
- Nermin Moufti
