The One Design team crafted a campaign system to introduce Saint Kate, the Arts Hotel, to a wider audience of leisure travelers. The “Vividly Different” campaign leverages the core typographic system originally developed for the brand, expanding its voice to express energy and excitement—drawing from the visual vernacular of concert and theater posters.
The system is designed to accommodate a wide variety of imagery—from professional photography to casual, user-generated content—bringing the traveler’s experience into the campaign itself.
- Creative Director
- David Sieren
- Designer
- Stacey Donaldson
- Copywriter / Strategist
- Aimee Lehto Schewe
- Project Manager
- Kristen Romaniszak
