Bare - Nipple Cover Packaging Design

Zhijie Chen
2026

Heroimage
Productshot1
Product keyshot
Productgroupshot
Five shade for five shade, conceptually.
Dieline
Packaging on billboard
Packaging advertising on billboard
Packaging detailshots
Packaging detailshots

Bare is a nipple cover brand that moves beyond function, using bold, experimental packaging as both critique and counter-gesture to the long history of objectifying women’s bodies. By directly confronting the unfriendly gaze, it reveals the tension built into the product itself — a promise of freedom that still asks for concealment. When opened, the package echoes the form of two bra cups, yet its exposed nude visual language announces a bra-free stance — a quiet reminder that liberation is still carrying the outline of restraint.

Designer
Zhijie Chen
Institution
Maryland Institute College of Art
Project link