Bare is a nipple cover brand that moves beyond function, using bold, experimental packaging as both critique and counter-gesture to the long history of objectifying women’s bodies. By directly confronting the unfriendly gaze, it reveals the tension built into the product itself — a promise of freedom that still asks for concealment. When opened, the package echoes the form of two bra cups, yet its exposed nude visual language announces a bra-free stance — a quiet reminder that liberation is still carrying the outline of restraint.
- Designer
- Zhijie Chen
- Institution
- Maryland Institute College of Art
Project link