Seeds & Routes entered the international wholesale market with a sophisticated bilingual identity that honors Egypt’s rich coffee heritage. The brand’s centerpiece is a custom wordmark that harmoniously weaves classical Arabic Diwani script with the expressive, high-contrast serif Forevs. This rhythmic interplay continues in the typography, pairing Fatimah and Cardo to ensure cultural and functional fluency. The result is a soulful, scalable system where historical legacy and modern exchange coexist in perfect typographic balance.
- Design
- Nermin Moufti
- Project Producer
- Lindsay McMenamin
