FASL — Social campaign

WePlayDesign
2026

STA100 26 We Play Design IMG cover FASL
STA100 26 We Play Design FASL Poster
Posters
STA100 26 We Play Design FASL Posters
Posters displayed in the streets
STA100 26 We Play Design FASL Poster 01
Poster displayed in the streets
STA100 26 We Play Design FASL Poster 02
Poster displayed in the streets
STA100 26 We Play Design FASL Posters street
Posters displayed in the streets

Creation of a series of seven typographic posters for FASL (Lausanne Foundation for Sociocultural Animation), conceived as a bold and visible urban statement. The campaign features 21 keywords embodying the values of Lausanne’s sociocultural engagement: connection, commitment, sharing and community. Through custom lettering that places emphasis on the words, each poster delivers a direct and accessible message, inviting residents to discover the richness of the projects developed throughout Lausanne’s neighborhoods.

Art Direction
Sophie Rubin
Art Direction
Cédric Rossel
Lettering
Cédric Rossel